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Steps to Strengthen Your Brand Licensing Portfolio
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
Saepio Distributed Marketing Leadership Series: The Enterprise Marketing Management Strategy Guide
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy
Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs. As the Web continues to become a more dynamic and vital part of every corporation, today's enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures.
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
White Paper: Bold Brands Drive Revenue with Storytelling
Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.
      SPECIAL REPORT
American Customer Satisfaction Index Annual E-Government Report
Find out how e-government agencies, departments and offices fared in customer satisfaction, and how satisfaction was earned, in this Q4 Report by Foresee Results.

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