|
|
| America's Oldest Journal Covering the Newspaper Industry |
|
 |
|
|
|
|
|
| MARKETING TOPICS |
 |
|
|
|
| |
|
|
| FEATURED PAPERS & RESOURCES |
|
|
|
|
| Managing Your Social Presence: A Marketer's Guide for Managing Social Media |
 Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence. |
|
|
|
| 15 Trade Secrets of Email Service Providers: What you need to know before choosing an ESP |
 Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid sending SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP. |
|
|
|
| Common Short Codes: The Time Is Now for Mobile Marketing and Outreach |
 Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. In the developed world, the cell phone is the ubiquitous "third screen" in most people’s lives and one that they are rarely without. For hundreds of millions of people in the developing world, the cell phone represents the "only screen" in their lives and makes these new audiences easily and individually reachable for the first time. Today, cell phones represent the most personal and intimate way to communicate with individuals. |
|
|
|
| How to Reduce Shopping Cart Abandonment |
 Download this TRUSTe whitepaper to learn more about: Why shoppers abandon the checkout process; The pitfalls to ignoring this problem; Easy ways to create an attractive website for great customer relationship |
|
|
|
| Online meetings as alternative to business travel |
 Business travel is coming under closer scrutiny: In Germany alone, companies spend
approximately 50 billion euros on business travel every year.
To partially offset this expense, many companies are replacing business trips with online
meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases. |
|
|
|
 |
|
Reaching Your Audience: A Practical Guide to Online Video Distribution
|
|
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases. |
|
|
Expose Your Company's White Papers To an Audience of Business Professionals and Buyers
|
|
Click
here to
start
|
|
|
|
|
| BROWSE POPULAR CATEGORIES |
|
|
|
| Search Engines
| | Directories,
Vertical Search,
Local Search,
Internal Search,
more... | | Search Marketing
| | Keyword Research Tools,
Bid Management,
Search Engine Optimization,
Pay Per Click Marketing,
more... | | Ad Networks
| | Behavioral Ad Networks,
CPM Ad Networks,
PPC Ad Networks,
Rich Media,
more... | | Ad Serving
| | Rich Media,
Graphical/CPM,
Banner Advertising,
Prestitials,
more... | | Interactive Agencies
|
| | Marketing Conferences
| | Email Marketing
| | Newsletter Design,
Deliverability,
Database and List Managers,
Newsletter Design,
more... | | Website Analytics
| | Heatmapping And Eyetracking,
Conversion Analysis,
A/B Testing,
Multivariate And Taguchi Method,
more... | | Website Development
| | Usability,
Website Navigation,
Landing Pages,
Google Adsense,
more... | | Emerging Marketing
| | Instant Messaging Marketing,
Viral Marketing,
Blog Marketing,
Press Release Marketing,
more... |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
RSS