Branding

This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.

This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

Join Apple business experts for an iPad seminar and a live interactive Q&A.

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

The lights, the atmosphere, the big screen - it all comes together at the cinema. A great brand deserves a terrific event that mesmerizes its audience and employees. Planning a cinema event is a lot like directing a movie from the cutting room to the red carpet. For your event, evaluate how to deliver without giving too much away. You must know what will connect with your audience.

A brand Top-Level Domain is the next Internet shift. Learn the four benefits of TLDs that every marketer needs to know: campaign management, brand trust, SEO and ROI, and build & protect my brand.

This free white paper will teach you how to build a modern Customer Feedback Management practice.

Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.

In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.

Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.

There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b

Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.

With the right technology, it can be easy to collect customer feedback, improve satisfaction metrics and increase customer retention. But you need to have the right tools.

Come and experience for yourselves on June 21st 2011 at 1:00 pm EST how companies such as Virgin America have adopted innovative techniques that leverage the full potential of today's robust Online Events platforms to achieve challenging corporate communications objectives.

In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.

In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.

This whitepaper on creating a successful email is packed full of great tips, strategies and insights into carrying out successful email marketing campaigns!

A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.

Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.

Read the top five reasons why companies have chosen MediaVantage to help them effectively manage their brand, corporate reputation, media relations and stakeholder relationships.

An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.

Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.

Learn how retailers can use mobile barcodes to attract new customers, keep their existing customers, and build multiple and repetitive sales.

We've created "The Edge of Success" to give you the tools to grow your business the right way.