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White Papers : Art Technology Group, Inc : Why Interactive Support Is Essential For Travel eBusiness

Why Interactive Support Is Essential For Travel eBusiness
Art Technology Group, Inc

Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.

Tags : art technology group, travel ebusiness, interactive support, call center help, customer support, online chat, gen x, gen y
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Published:  Feb 02, 2009
Length:  5
Type:  White Paper

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