Today's Date

Friday, February 10, 2012
Advertisement
Editor and Publisher
White Papers : Clickable, Inc. : Economics of Search Marketing: The Challenges of a Scalable Local Online Advertising Model

Economics of Search Marketing: The Challenges of a Scalable Local Online Advertising Model
Clickable, Inc.

Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.

Tags : search marketing, clickable, search, seo, search engine, advertising, infrastructure, media spending
 Email this page
Published:  Jun 22, 2009
Length:  22
Type:  White Paper

Browse Marketing White Papers

    

E-commerce

E-commerce solutions, Payment processing, Shopping cart software, Trust and security  
    
    

Internet Marketing

Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing  

Marketing Research

Business Intelligence, Reputation Monitoring, Market Research, Usability  
    

Traditional Marketing

Branding, Data Management/Analytics, Lead Generation & Automation, Direct Mail/Marketing, Trade Shows/Events, Other  
    
Search White Papers      

Find White Papers


Add White Papers

Get your company's white papers in the hands of targeted business professionals.