Video Landing Pages: A Powerful New Email Marketing Application

This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills. Web video marketing is here. It presents exciting opportunities for marketers, communicators and salespeople because interactive audiovisual content is more engaging, interactive and responsive than static email and website content. Just as web video and rich media have changed online advertising in recent years, video and rich media have the potential to change the rules of the game for online direct marketing, specifically email and paid search.