Why Web Performance Matters: Is Your Site Driving Customers Away?

More than ever, your Website's performance matters. The average online shopper expects your pages to load in two seconds or less, down from four seconds in 2006; after three seconds, up to 40% will abandon your site. And performance pressure just keeps growing. To drive more sales and boost brand image, today's Websites are increasingly dependent on sophisticated technologies such as shopping tools, interactive games, and videos that attract attention, hold interest or move visitors toward your virtual shopping cart. But if the technology behind the marketing vision for your Website creates delays or fails to work properly, watch out - your visitors may quickly abandon your site and run to the competition.